Since the establishment, “Perseverance, Sobriety, Diligence and Creativity” is always the criterion in the heart of generations of the persons working for New Sino-French, and is the company philosophy that everyone in New Sino-French will work for and insists on. All the time, the company insists on providing all staff members with a safe and healthy working environment, and providing the customers with satisfied products and services. For this purpose, New Sino-French adheres to the concept of sustainable development so as to create the sustainable development of environment and atmosphere.

     Creativity is the soul of enterprise development. New Sino-French will always regard creativity as the primary driving force to stimulate its own growth. By virtue of unremitting efforts made in many years, the company excels others in domestic coating industry, and has made great breakthrough in technical innovation, formulation of standards, scientific research strength and production innovation etc. 

 New Sino-French in production through regularly conducting professional powder coating and polyester resin knowledge training, and sending staff members abroad to study. Every year, various competitions will be held to measure staff’s operation skills, and Annual Excellent Staff Evaluation will also be carried out to constantly encourage every staff member’s hard work for better future. With regard to daily entertainment, the company will frequently organize diversified collective recreational activities including Fun Games, Fire Fighting Games, Staff’s Birthday Party, Love for New Sino-French Lectures, Mountain-climbing Activity, and Broadcasting Gymnastics Competition etc. to enrich the staff’s spiritual life and enhance the cohesive force of the company.